On the 18th of April we ran up to Rand lords in Braamfontien for the launch of the Sprite uncontainable campaign. Sprite Uncontainable is a dynamic Sprite hip-hop talent search programme. The mc for the evening was Sizwe Dhlomo and he kicked it off with a lil freestyle rap which got the quest particularly the ladies screaming. We ain’t gonna front, Sizwe ain’t no Eminem but the homie got flow though.
The event was pure hip hop, there where b-boy dancers, graffiti artist, djs and beat boxers. Coca cola S.A’s IMC Lanya Stanek jump on stage and took us through the history of sprite and hip hop. She took us way back to the Grant Hill glory days of “Grant hill drinks sprite” to “obey your thirst” to the tv advert with drake.
After Lanya dropped that knowledge on us Hlukani Rikhotso jumped on to tell us the real reason we were there. Hlukani announced that Sprite will be launching a gig rig which will serve as a mobile studio with a sound system and lights. The gig rig will be going around the country for 3months searching for the illest rapper out there. The top 18 participants, (which is made up of the top six participants in each category of the three genres chosen from the nationwide Sprite Mobile Studio Experience), will battle it out at the rooftop performances which will take place in Durban, Cape Town and Johannesburg. This year, South African hip-hop communities will be given the opportunity to experience a dynamic and exciting programme by showcasing their talent and standing a chance to win an exclusive hip-hop experience with Talib Kweli,” says Hlukani Rikhotso, Sprite Brand Manager. The public will also have the opportunity to vote for their favourite Sprite Uncontainable winners.
The Judges for the mc search are Rapper Reason, Falko and Simba. Simba from Masters of Rhythm is widely recognised as the founder of the New School Street Dancing in South Africa. Simba has choreographed dance routines for the crew’s performance and music videos with local and international music artist such as Hip-Hop Pantsula (HHP) and Missy Elliot.
Falko, a highly experienced graffiti artist is regarded as an integral part of the foundation and development of South Africa’s graffiti scene. Falko created a platform in South Africa for aspiring writers.
Reason, broke into the music industry as a rapper at an early age, winning numerous street and formal rapping battles. His accolades ultimately led him up to become Hype Magazine’s King of the Bedroom and was named “Emcee of the Month” by Hip-Hop’s first lady, Lee Kasumba in March 2006 on YFM “Rap Activity”. Reason has collaborated with many of South Africa’s prominent Hip-Hop artists such as AKA and Proverb.
We spotted some of our hip hop celebrities like Amu, shugasmakx, Slikour, The Cutt, Selwyn, Lerato Sengadi mingling with people from Coca Cola. Prokid and The federation were the performers for evening. The federation made proud with their performances, the dudes showed the most confidence we ever seen from them, so big up. Prokid got on stage with Lil bro Red Button and totally killed it! The Mkhize brothers are really awesome together, the synergy was amazing!
More information about Sprite Uncontainable will be available on www.spritehiphop.co.za from Friday, 20 April 2012. Be sure to check it out! The event was well planned and perfectly executed and we wish Sprite all the best with this amazing campaign.
Watch Red Button freestyle below:
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